Built by someone who lives in between languages.
LocaleAmericas is a one-person boutique studio — which means the person who answers your message is the person who does the work.
Most businesses don't lose international customers because of a bad product. They lose them at the language barrier — a homepage that reads like Google Translate, a checkout that ignores how people actually pay, a brand voice that doesn't survive the border.
André Rodríguez is the founder of LocaleAmericas. He grew up in Peru, lived in Brazil and the United States, and is a native speaker of all three languages — Spanish, English, and Brazilian Portuguese. That's not a line on a résumé; it's the reason the work sounds right.
He started LocaleAmericas after seeing too many good businesses held back by translation that technically worked but didn't sell. Translation is not localization. A literal Spanish translation won't convince a buyer in Lima; a US-style checkout loses Peruvian customers who expect Yape, PLIN, or cash on delivery. He does the part most teams skip — the part that decides whether your launch closes deals.
Today he works from Lima, building bilingual websites and localizing content for SMBs in e-commerce, tourism, and SaaS. He studies at Lyon College in Arkansas, which keeps him moving between the two markets he serves — Peru and the United States — and fluent in how both actually do business. Every project is fixed-price, fast, and finished by hand.
The principles behind every project.
Native, not fluent
Spanish (Peru), English (US), and Brazilian Portuguese — all lived-in, not learned for a test. Your copy reads like a local wrote it, because one did.
From inside the market
He works where he localizes. Payments, formats, humor, and references come from real life here — a credential a remote translation pool can't claim.
He builds assets, not slide decks
Websites, copy, and visuals that ship and sell — not strategy he hasn't executed himself. You get the finished thing, live.
Honest and fixed-price
One price, one deadline, agreed before we start. If something is out of scope, he says so. No hourly meter, no surprises.
Let's build something that sells in two languages.
Tell André your market, your product, and your deadline. He'll reply himself — not a sales team — usually within 24 hours.